Find a job in Canada with LinkedIn
LinkedIn now has over 900 million registered members worldwide. Millions of people use this social network to find a job every week. LinkedIn has become an indispensable tool for recruiters around the world, especially in Canada. It becomes almost indispensable for all job seekers to be present on this platform if you want to try your luck across the Atlantic. Discover the tips to find a job in Canada thanks to LinkedIn.
How to build your LinkedIn profile?
Become your own brand
Today, LinkedIn is a platform widely used by professionals. How to make your LinkedIn profile stand out to the professionals you are interested in?
To begin with, you need to build your "personal branding", in other words, your personal marketing. Personal branding is a practice in which an individual enhances his or her image and skills through marketing and advertising techniques generally used on social networks.
Your profile is what a member of the platform sees first. It is important to present yourself with an image that matches your level of experience and your value in the job market. Your profile is also associated with all the information that you will communicate, share or like. This information will allow you to gain visibility and build your credibility.
The goals of personal branding on LinkedIn are to:
- Differentiate yourself on the platform;
- Expand your contacts and professional network;
- Open up to new professional opportunities.
Have a good LinkedIn profile
Your profile is like your professional showcase. It should reflect you and represent you in the present moment. All the information included must be up to date, in line with your CV.
First step: the header of your profile
- Profile photo: clear, legible, face and torso visible, without filter, without sunglasses or other accessories.
- Cover photo: related to your job, your passion or what you like.
- Profile title: your profession or the benefit you bring through your profession.
- Locations: professional (not personal) geographic location.
Step 2: Your experience
- Integrate all your relevant experiences.
- Include a summary of assignments under each work experience.
- Associate skills with the mission.
This part is crucial on your profile. Indeed, recruiters are present on the platform and can contact you for job opportunities related to the information on your profile. The more intelligently this part of your profile is filled in, the more likely you are to attract the attention of recruiters.
Step 3: Your educational background
- Integrate all your training.
- Include a short summary of your degree.
Step 4: Your licenses and certifications
- Integrate all your licenses, and training obtained.
- Include a short summary of what this means.
Step 5: Your skills
The identification of skills is essential in building your LinkedIn profile to find a job. Although it appears at the end of your profile, this part allows you to appear in recruiters' search results based on the keywords you put forward. You can also associate the skills you acquired during your different professional experiences, but also be recommended by your current and former colleagues.
Step six: Your recommendations
The recommendation part closes the construction of your LinkedIn profile. Through your professional network, you can receive a written commendation that is visible to everyone to recognize your professionalism. To get recommendations, you can receive them naturally or solicit them from people in your network. If you get them, do the same!J
Evaluate your LinkedIn profile
If you want to know how your profile is performing, it is possible to get your SSI score. The Social Selling Index is a performance indicator that measures your activity on LinkedIn. It is presented in four indicators making an overall score out of 100.
- Build your professional brand: have a fully informed profile.
- Find the right people: have people in your network from the same industry
- Exchange information: share information on the social network.
- Build relationships: be able to send and receive invitations from new contacts.
The higher your score, the more influence you have with your professional network.
On average, a very good LinkedIn profile will be around 80/100, a relatively active LinkedIn profile with up-to-date information will reach a score of 55/100.
Stand out on LinkedIn to gain credibility
LinkedIn is a social network based on 4 pillars including sharing information and adding strategic people. So, to find a job with LinkedIn, you need to be visible on the platform.
Content sharing: why and how?
The more active you are on LinkedIn, the more you will be noticed and the more users will consult your profile. It is therefore important to be vigilant about the topics you want to relay to your professional network.
Sharing content on LinkedIn will allow you to:
- Demonstrate your expert status
- Positioning yourself on strategic issues
- Make yourself visible, especially to your targets
- Build your reputation
To publish relevant information, start by referring to influential people in your field, specialized presses in your sector of activity or even what you are passionate about. Once you're ready, get started!
Expand your professional network
When you start to build your professional network, you should target people related to your current job, but also to your previous professional experiences as well as your former colleagues.
Then, you can also identify the profiles of people in your network and identify people with connections relevant to your job field. Also, avoid accepting every request you receive, you need to keep in mind your goal of being present on LinkedIn.
How to find a job with LinkedIn?
LinkedIn is, as you have understood, a great way to expand your network and build your professional image. It is also a great place to find a job. LinkedIn has a dedicated job search platform.
You can use LinkedIn in your job search in several ways:
- Find available job offers: thanks to the tab provided for this purpose, you can find the job offers that correspond to you according to the filters that you select.
- Subscribe to job alerts: once you have integrated the job search filters that correspond to you, it is possible to define an alert. In fact, each time a new job offer is added to the selected filters, you will receive an alert by notification or e-mail. Thanks to this feature, you will not miss any job offer!
- Prepare for your job interviews: this is the time to use the platform to your advantage. You can consult the latest information about the company in question. By doing this type of research, you show your motivation to your potential new employer. You can also consult the LinkedIn profiles of your future employers to better understand their responsibilities and career paths.
Now you have all the information in your hands to build a good profile and find a job with LinkedIn.
Talentech also helps you find your future job in Quebec.
>> Find out about the equivalence of studies between Quebec and France
