Recruiting workers in Morocco

Morocco's dynamic and constantly evolving job market reflects the diverse economic and social transformations the country has undergone over the last few decades. With its diversified economic fabric, Morocco stands out for the strength of many of its sectors and the varied expertise of its workforce. The Moroccan job market benefits from a young, increasingly qualified workforce, thanks to an improved education system and a focus on vocational training. 

This article paints a picture of the key sectors of the Moroccan economy and the expertise to be found in them, providing an overview of the Moroccan business environment.

1. Information and Communication Technologies (ICT)

Morocco is establishing itself as a regional ICT hub, attracting foreign investment and developing technology parks. The sector is experiencing rapid growth, driven by innovation and digitalization initiatives.

The country has leveraged its proximity to Europe and its favorable business environment to position itself as an IT hub in Africa and the MENA region. Here are some of the main groups operating in Morocco's IT sector:

• Capgemini: Capgemini, a global consulting and IT services giant, has a significant presence in Morocco. The company offers a wide range of software engineering, business process management and consulting services, drawing on a skilled local workforce.
• Atos: Atos, an international leader in digital transformation, also operates in Morocco, providing advanced technology solutions in various sectors, including cloud, cybersecurity, and big data. Atos' presence underscores Morocco's importance as an IT services hub.
• IBM: IBM Morocco offers services in cloud computing, artificial intelligence (AI), and software solutions. The company also supports innovation and the development of digital skills within the local ecosystem.
• HP & Hewlett Packard Entreprise (HPE): These companies have significant activities in Morocco, focusing on printing solutions, personal systems, information technology services, and enterprise solutions, contributing to the digitalization of Moroccan businesses.
• Orange Business Services: Orange Business Services, the B2B arm of the Orange Group, is active in Morocco, offering telecommunications services and digital solutions to businesses. It focuses on supporting businesses in their digital transformation.
• Accenture: Accenture operates in Morocco, providing a wide range of consulting, technology and outsourcing services. The company works closely with local and international players to stimulate innovation and improve business performance through digital technologies.
• DXC Technologies: DXC Technology offers end-to-end IT services in Morocco, including solutions for managing IT infrastructures, enterprise applications and business processes. The company helps its customers navigate their digital transformation.
• Nokia: Although primarily known as a telecommunications equipment supplier, Nokia also contributes to Morocco's IT sector through its network and cloud solutions and services, helping to build the country's digital infrastructure.

Interesting profiles to recruit in the IT field:

• IT Solution Architect
• IT Support Agent
• Cyber Security Consultant
• Software developer
• Computer technician
• Analyst Programmer
• IT Support Technician
• IT Project Manager
• System administrator
• Front-end developer
• Back-end developer
• Full stack developer
• UI/UX
• Java Developer
• IT Business Analyst
• IT Recruiter

2. Aerospace sector

‍Theaeronautical sector in Morocco has grown significantly, driven by an attractive policy of incentives for foreign investors, notably through the creation of aeronautical free zones offering tax and customs advantages. Geographical proximity to Europe, political stability and the availability of a skilled, competitive workforce are among the key factors behind this expansion.

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Cities such as Casablanca, Tangier, and Marrakech have developed into veritable aeronautical hubs, hosting specialized industrial parks that are home to both SMEs and subsidiaries of major international groups. The Institut des métiers de l'aéronautique (IMA) in Nouaceur is an example of an initiative aimed at providing specialized training to meet the sector's skills needs. 

Here are some of the major groups active in the aeronautical sector in Morocco:

• Bombardier Aerospace: The company has established a major manufacturing base in Casablanca, focusing on the production of aircraft components, including wings and fuselages. This presence underlines Morocco's importance as a center for aeronautical production.
• Safran: A world leader in aircraft engines, nacelles, interiors and landing systems, operates several production facilities in Morocco. These facilities focus on the manufacture of wiring and electronic components for aviation.
• Airbus : The European aerospace giant is present in Morocco through its suppliers and partners, who manufacture parts and components for its aircraft. Although Airbus itself has no direct plant in Morocco, its network of suppliers makes a significant contribution to the country's aeronautical ecosystem.
• Boeing: The American aircraft manufacturer has announced a partnership to create an industrial ecosystem in Morocco, aimed at increasing the integration of Moroccan industry into Boeing's global supply chain. This includes the manufacture of parts and the provision of services.
• Thales: Thales is a major player in the global aerospace sector, providing avionics systems and technology solutions. In Morocco, Thales focuses on communication, navigation and surveillance systems for the aerospace market.
• Stelia Aerospace: Stelia Aerospace, an Airbus subsidiary, specializes in the design and manufacture of aircraft structures, passenger and business class seats. The company has a production site in Casablanca, where it makes aeronautical components.
• Latécoère: Groupe Latecoere, a Tier 1 supplier to major international aircraft manufacturers, specializes in the production of aircraft structures and interconnecting systems. It has invested in a production unit in Tangiers, strengthening its presence on the African continent.

Here is a list of jobs specific to the aeronautical industry, which offer a pool of qualified and experienced talent:

• Aeronautical engineer
• Aircraft maintenance technician
• Mechanical designer
• Electrical designer
• Machinist
• Aeronautical industrial cleaner
• Technical writer in aeronautics
• CNC Operator
• Operator
• Electrical technician
• Electrical technician
• Electromechanic

3. Automotive sector

The Moroccan automotive sector has become one of the pillars of the national economy, attracting substantial foreign investment. The creation of the Renault and PSA Ecosystem has stimulated growth in the sector, making Morocco one of Africa's leading exporters of vehicles and automotive components.

Centers of Excellence
Morocco has several industrial zones dedicated to the automotive industry, such as the Tangier Free Zone, one of the largest automotive free zones in the world. These zones concentrate a complete value chain, including the production of spare parts, vehicle assembly, and research and development. 

Here are some of the main players in the automotive sector in Morocco:

• Renault: Renault is one of the biggest investors in the Moroccan automotive industry. With plants in Tangiers and Casablanca (Somaca), Renault Morocco is the country's leading carmaker. The Tangier plant, in particular, is one of the world's largest and most environmentally-friendly in the automotive sector.
• PSA Groupe (Peugeot Citroën): PSA Groupe has strengthened its presence in Morocco with the inauguration of its Kenitra plant in 2019. The facility produces several vehicle models for both the local and export markets, as part of the Group's strategy of expansion in Africa and the Middle East.
• Stellantis: Born of the merger of PSA Groupe and Fiat Chrysler Automobiles, Stellantis continues to operate and expand the activities previously established by PSA in Morocco, consolidating the country's position as a strategic center for automotive production and export.
• Ford: Although Ford has no production plant in Morocco, the brand is active through a network of local suppliers and partners. Ford collaborates with Moroccan companies for the manufacture of automotive components and logistics.
• Volkswagen: Volkswagen is actively exploring the Moroccan market for partnership and component supply opportunities, even though the group has not yet established its own production in the country. The Moroccan market represents a strategic focus for future development.
• Yazaki and Sumitomo: These Japanese companies, specialized in the production of electrical and electronic components for automobiles, particularly wiring systems, have several production units in Morocco. They play a key role in the Moroccan automotive industry ecosystem, supplying parts to global automakers.
• Lear Corporation : Lear Corporation, a leading supplier of automotive seating and electrical systems, operates several plants in Morocco. The company is a success story in the automotive supplier industry, making a significant contribution to the export of automotive components.

Here is a list of professions specific to the automotive sector, which offer a pool of qualified and experienced talent:

• Aeronautical engineer
• Machinist
• CNC Operator
• Operator
• Electrical technician
• Electrical technician
• Electromechanic

4. Agriculture and agri-food

Agriculture remains a central pillar of the Moroccan economy, employing a large proportion of the working population. The country is a major producer and exporter of fruit and vegetables, notably citrus fruits and tomatoes. The growing agri-food sector benefits from an abundance of raw materials and a geographic position that favors trade with Europe and Africa. 

Here are some of the main players in the agricultural and agri-food sector in Morocco:

• Consumar: Morocco's only sugar refiner, Cosumar operates throughout the Kingdom and also serves the export market.
• Lesieur Cristal: Specializing in the production and marketing of table oils and soaps, Lesieur Cristal is a leader in its field in Morocco.
• Central Danone: A subsidiary of the French Danone group, Centrale Danone is a major player in the Moroccan dairy industry, producing a wide range of dairy products.
• Oulmès: Known for its natural mineral waters, Oulmès is a major player in the Moroccan beverage sector.
• Fromagerie Bel Maroc: A subsidiary of the Bel group, this company is famous for its cheeses marketed under various brands, including The Laughing Cow, Kiri, and Babybel.
• Promasidor Maghreb: Operating in the food sector, Promasidor produces and markets various food products, including beverages, cereals and dairy products.
• Dari Couspate: Morocco's leading producer of couscous and pasta, Dari Couspate is a well-established brand in the Moroccan market.
• Atlas Bottling Company (ABC): A PepsiCo franchise, it produces and distributes a range of soft drinks, juices and other non-alcoholic beverages.
• Morocco Foodex: With its mission to control the quality of food products destined for export, Morocco Foodex plays a crucial role in promoting the Moroccan agri-food industry internationally.
• Avril Group: A major player in the vegetable oils and fats sector, Lesieur Afrique is committed to the production and marketing of quality agri-food products.

Workers to be recruited in Morocco in the agricultural and agri-food sector:

• Butcher
• Industrial butcher
• Baker
• Meat boner
• Mechanic
• Grocery clerk
• Quality assurance technician
• Laboratory technician
• Food regulation technician
• Industrial hygiene technician
• Forklift operator / Laborer
• Production day laborer
• Food processing laborer

5. Pharmaceuticals

Morocco's pharmaceutical industry plays an important role in the country's healthcare system, as well as in the national economy. The sector stands out for its dynamic growth, its contribution to employment, and its commitment to innovation and product quality. Morocco boasts a solid production capacity, with facilities that comply with international standards, notably Good Manufacturing Practices (GMP). Morocco is positioned as one of Africa's pharmaceutical industry leaders, with production capacity covering a wide range of medicines for both the local and export markets.

Here are some of the main players in the automotive sector in Morocco:

• Sothema:One of Morocco's leading pharmaceutical companies, Sothema is involved in the production and marketing of a wide range of drugs, covering various therapeutic areas.
• Cooper Pharma: Founded in 1933, Cooper Pharma is one of the oldest and largest pharmaceutical companies in Morocco, offering a wide range of pharmaceutical products.
• Maphar: Established in Casablanca, Maphar is recognized for its production of medicines in various segments, including generics.
• Laprophan:Founded in 1949, Laprophan is a Moroccan pharmaceutical company involved in the research, development, production and marketing of medicines.
• Central Pharmacy: Morocco's Central Pharmacy plays a crucial role in distributing medicines and guaranteeing access to healthcare for the Moroccan population.
• Bottu: Partner to several international companies, Bottu specializes in the manufacture and marketing of pharmaceutical products.
• Galenica: Specializing in the manufacture of liquid and semi-solid pharmaceutical forms, Galenica is also a major player in the Moroccan market.

6. Textile and clothing industry

The textile and clothing sector, historically one of the country's leading industrial sectors, is a key exporter to Europe. It is characterized by a skilled workforce in garment manufacturing, design and textile production. This sector encompasses the production of clothing, home textiles and other specialized textile products. The textile value chain offers a variety of professions, from design and manufacturing to quality management and distribution.

Here are the main professions that companies are interested in recruiting for 

• Tailor
• Couturier
• Sewing machine operator
• Textile technician
• Quality Manager
• Shipping agent
• Production Manager

7. Tourism and hospitality

The country is renowned for its rich cultural heritage, varied landscapes and hospitality, making it a popular destination for tourists from all over the world. The tourism sector, though fluctuating, remains an important source of income and employment, also stimulating related services such as catering, transport and the hotel trade. In terms of what's on offer, there's a multitude of restaurants and a wide variety of tourist accommodation establishments. 

Profiles of interest to recruit in Morocco:

• Cook
• Kitchen clerk
• Receptionist
• Concierge
• Server
• Baggage handler
• Floor attendant
• Bartender 

Conclusion

The Moroccan job market is characterized by its sectoral diversity and its pool of skills. Despite economic and social challenges, Morocco continues to assert itself as an emerging economy, capitalizing on its strategic position and investments in education and training. The agriculture, tourism, textile, ICT, aeronautics and automotive sectors illustrate the country's ability to adapt and develop, offering opportunities both for Moroccan workers wishing to integrate into the Canadian job market, and for Canadian employers looking to recruit talent in a specific area of expertise.

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